We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.
To strengthen our AdTech team, we are looking for you to join us as soon as possible as a
Senior SEO & SEM Manager (m/f/d)
Location: Frankfurt
Your Tasks:
- Paid Search Management:
- Creating, managing, and optimizing paid search campaigns on platforms such as Google Ads and Bing Ads
- Conducting keyword research, ad copywriting, and landing page optimization to improve campaign performance
- Monitoring and analyzing campaign metrics, providing regular reports and insights to the marketing team
- Staying updated with search engine algorithms and industry trends to adapt strategies accordingly
- Search Engine Optimization Management:
- Develop and execute advanced SEO strategies aligned with overall business objectives
- Conduct thorough keyword research, competitor analysis, and market trends to identify growth opportunities
- Collaborate with cross-functional teams to integrate SEO and SEM into broader marketing initiatives
- Lead on-page optimization efforts, including content optimization, meta tag creation, and URL structuring
- Conduct technical audits to identify and address website issues affecting search engine performance
- Collaborate with the 3rd party team to implement technical SEO improvements and ensure website compliance with search engine algorithms
- Stay informed about industry developments, algorithm updates, and emerging trends in SEO and SEM
- Proactively recommend and implement new strategies to stay ahead of the competition
- Campaign Optimization:
- Using A/B testing and other optimization techniques to improve ad performance and ROI
- Implementing retargeting strategies to re-engage website visitors and previous customers
- Collaborating with the creative team to develop visually appealing and conversion-focused ad creatives
- Budget Management:
- Monitoring daily, weekly, and monthly budgets to ensure efficient allocation of resources
- Adjusting budgets and bidding strategies based on campaign performance and business goals
- Reporting and Analysis:
- Generating detailed reports on campaign performance, providing insights and recommendations for continuous improvement
- Analyzing key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and customer acquisition cost (CAC)
Your Profile:
- Bachelor’s degree in marketing, Advertising, Business, or related field
- Proven experience managing paid search and social media advertising campaigns
- Proven experience with the Google Marketing Platform SA360
- Ability to use Sistrix/SEMRush or other keyword analytics tools
- Ability to consult and guide clients
- Strong proficiency in platforms such as Google Ads, Bing Ads, Facebook Business Manager, and other social media advertising tools
- Exceptional analytical skills and the ability to interpret complex data sets
- Excellent communication and collaboration skills
- Certifications in Google Ads and other relevant platforms are a plus
- Fluent in written and spoken German and good English
- Basic knowledge of copywriting
- Experience in the Automotive industry is a plus
Our Benefits:
- A team that is as multicultural as it is diverse, with lots of fun at work
- With Sodexo vouchers, part or all your lunch is on us.
- Do something for yourself - our partnership with a nearby gym makes it possible.
- Discover your potential - with training and development for the next step in your professional career
- Focus on your aspirations - in our modern office and thanks to an excellent infrastructure
- Additional corporate benefits and the possibility of hybrid working (on-site and home office) await you
Our Offer:
We offer you a work environment in which you can grow and have an impact on the way we design that growth. If you would like to become part of a very international team with collaboration spirit click on Apply Online.
